Invitrogen中国用户研究您的位置：首页 > 经典案例 > Invitrogen中国用户研究 This survey is a quantitative approach. 80 researchers with purchasing authorities from 9 cities were interviewed through telephone with structural questionnaire.Interviewees purchase products from international manufacturers with \"remarkable frequency”, and xx.8% of all international purchase budget increase annually.They choose international brands (rather than local brands) because the \"product quality” is reliable.Products of Category 1 are reagents with international brands as the overwhelming choice, including real-time XXX reagents, transfection reagents, XXX vectors, clones libraries, cell culture media and instruments software.Products of Category 2 are reagents with international brands as the major choice, including proteins, enzymes, peptides, antibodies and secondary detection agents, XXX and reverse transcription reagents.Products of Category 3 are reagents with international brands taking XX% of the total choice, including protein gels, stains, markers, nucleic acid gels, stains, ladders, and nucleic acid purification kits.Products of Category 4 are reagents with local brands as the major choice, including primers oligos, buffers and chemicals.

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